A Bookazine about culinary startup culture. 

Salt & Wonder is portraying new movements of culinary startup culture, one city at a time. Our first annual print issue is dedicated to Lisbon, its impassioned entrepreneurs and their innovative visions. . In three chapters split into eight basic ingredients of the Portuguese cuisine,  their fresh takes on traditional cuisine are captured with attentive imagery and beautiful photography, all highlighting an age old belief about the importance of simplicity. Salt & Wonder is going beyond the surface of startup culture in cities of change, tracing their roots to understand new directions.

Anna & Thomas



1.000 prints, 124 pages, 4/4 color

Release:  March 2017 

Language: English

Topics: Food | Culture | Startups | Travel

Planned frequency: Once a year


How it all started.

Salt & Wonder’s first issue explores the culinary startup culture of Lisbon by bringing old and new food trends together. Typical Portuguese restaurants and places rooted in their tradition and cultural history are slightly disappearing from the city’s skyline. Nowadays, innovative local shops pop up and put a fresh spin on the city’s ancient past. In the first issue we have 3 chapters, split in eight ingredients: coffee, sardines, wine, beer, fruits, fish, olive oil and honey. Each ingredient will explain a new concept from Lisbon’s entrepreneur scene.

Milestones we achieved:

- Kickstarter Success

- A Sociedade Launch Party

- Interview

- Feature on Monocle.com


Dive into the story of Lisbon’s very first brewpub, introducing the city to the craft beer scene by way of bar culture. Lose your breath to the view from Castelo do Sao Jorge with a local wine dealer perched at top one of the city’s seven hills. Or get inside the mind of the founder of A Sociedade, whose gastronomic studio is rethinking the way we prepare and eat food. Salt & Wonder brings you this and so much more. Interested?




 – The Creative Force –

My name is Anna Sarcletti — 23 years old creative from Austria’s countryside. It all started as an artistic, student project  beginning of the 2016. Living in magical Lisbon spawned the idea to give it an own voice.  In launching a print magazine, I saw an opportunity to showcase my design beliefs in an authentic, remaining piece. Together with creatives from USA, Portugal, Austria, Finland, Brazil and South Africa, the mission became to show a unique perspective of The New Old Lisbon.


 – The Editorial Voice –

I met Thomas Austin Rose in our Art History class in Lisbon, always running around with an analogue camera and skateboard. After sharing my ideas  over café at LX Factory, he has become the driven, second half of the mag. Now studying back in Vermont, he is defining the editiorial side of Salt & Wonder.


– Contributors –

Creative Strategist: Stefanie Fellinger (AT) & Sophie Leitner (AT) 

Copywriting: Jenna van Schoor (SA), Ana Pizzaro (PT), Miguel Andrade (PT),

Emilia Kauppinen (FI), Sofie Mayer (AT), Inês Brandling (PT) 

Illustration: Madeline Ritchie (AU) 


Hello, World!


– Review of Joanna Corner –

The first edition, titled 'The New Old Lisbon' revolves around new and old food trends mixing, being revived and most of all loved and enjoyed.

 It is magazines like Salt and Wonder which challenge ideals and present completely ordinary people and their stories. They provide us with a reality rather than an abstract idea.


Follow our adventures @saltandwonder