A bookazine, driven by culinary startup culture.

From West, to North, to East, to South, we are looking to Europe’s Harbours of Ideas. As Salt searches for the unique and alive, Wonder is hungry for discovery and innovation. It all stems from personal discovery in the field of culture, travel, food, design and entrepreneurship.

Our content focuses on ambitious startups with non-commercial backgrounds. Salt & Wonder explores the world of driven creatives and business owners in the food scene. It is a playground for us and friends around the globe, as well as an opportunity to live and experience culture and traveling in a deeper and more honest way.

Through showing narratives full of light and shadow, of highs and lows, we try to fulfill the cravings of the restless, the curious, the lovers of beauty and simplicity. 

Salt & Wonder


Planned European Collection with 5 Issues until 2020

Print Magazine: 124  pages / 19 x 24 cm

Issues 01,02: Lisbon (2017), Reykjavik (2018)


110% funded Kickstarter Campaign with a “Projects We Love” Badge

Avaible in 60 bookshops in over 25 countries

10 Contributors from 5 different countries




– Review by Joanna's Corner –

“The first edition, titled 'The New Old Lisbon' revolves around new and old food trends mixing, being revived and most of all loved and enjoyed...

 It is magazines like Salt and Wonder which challenge ideals and present completely ordinary people and their stories. They provide us with a reality rather than an abstract idea.”

who we are


Born with Anna Sarcletti in Austria, the magazine’s core team resides internationally. Connected by a shared love of travel and a cohesive creative vision, they are:

Anna SarclettiFounder & Art Director, plus a background of Anthropology. Besides crafting & reflecting her natural Intuition for visual content, she felt the need to dive deeper  to analyze society and how it behaves.

Stefanie Fellinger Creative Director. Stefanie gives a fresh spin on things with a pinch of sociology and humanistic value. She’s a creative mind with a love for visual aesthetics driven by her intention to inspire and move with meaningful storytelling

Thomas Rose Deputy Editor in Chief. With a background in journalism and the arts, Thomas brings his American confidence and can-do attitude to the editorial side. With a sharp eye for tone and style, he maintains a consistent voice throughout publications.

How it all Started

Salt & Wonder’s first issue explores the culinary startup culture of Lisbon by bringing old and new food trends together. Typical Portuguese restaurants and places rooted in their tradition and cultural history are slightly disappearing from the city’s skyline. Nowadays, innovative local shops pop up and put a fresh spin on the city’s ancient past. In the first issue we have 3 chapters, split in eight ingredients: coffee, sardines, wine, beer, fruits, fish, olive oil and honey. Each ingredient explains a new concept from Lisbon’s entrepreneur scene.

See more here