The Creator

A bookazine, driven by culinary startup culture.

From West, to North, to East, to South, we are looking to Europe’s Harbours of Ideas. As Salt searches for the unique and alive, Wonder is hungry for discovery and innovation. It all stems from personal discovery in the field of culture, travel, food, design and entrepreneurship.

Our content focuses on ambitious startups with non-commercial backgrounds. Salt & Wonder explores the world of driven creatives and business owners in the food scene. It is a playground for us and friends around the globe, as well as an opportunity to live and experience culture and traveling in a deeper and more honest way.

Through showing narratives full of light and shadow, of highs and lows, we try to fulfill the cravings of the restless, the curious, the lovers of beauty and simplicity. 

Salt & Wonder




Planned European Collection with 5 Issues until 2020
Print Magazine:
124  pages / 19 x 24 cm
Issues 01, 02: Lisbon (2017), Reykjavik (2018)

110% funded Kickstarter Campaign 
120 % funded Kickstarter Campaign,
both with a “Projects We Love” Badge

Available in 60 bookshops in over 25 countries
10 Contributors from 5 different




Born with Anna Sarcletti in Austria, the magazine’s core team resides internationally. Connected by a shared love of travel and a cohesive creative vision, they are:

Anna SarclettiFounder & Art Director, plus a background of Anthropology. Besides crafting & reflecting her natural Intuition for visual content, she felt the need to dive deeper  to analyze society and how it behaves.